What is a soft opening for a store?

A soft opening for a store is a pre-opening event that allows the store to test its products, services, and operations before officially opening to the public. During a soft opening, the store may invite a select group of customers, friends, or family members to come and shop or visit the store. Soft openings usually take place a few days or weeks before the official opening of the store, and they help the store to identify any issues that need to be addressed before the grand opening. It also allows the staff to practice their roles and get comfortable with the store's systems and procedures. Soft openings may also include special promotions, giveaways, or discounts to encourage customers to visit and make purchases.